New Year Scoring
- on June 17, 2009 13:21
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Here is just one quick example of this kind of disposition in action: Billmonk, which Constance posted about hereThe site promises to help you keep track of your obligations throughout your social network precisely (using any of a number of imaginable currencies)It is double-entry bookeeping for your friendships, and thereby prompts you to conceive of these obligations in exact termsThis is a perfect example of a code-based solution to a code-defined problem: People's moral obligations are essentially precise and monetary, and they therefore need a precise tool to manage them(And this approach is not just applied externally; within software companies one frequently sees similar efforts to address organizational issues with precise and enumerated systems that can be, above all, measured.) Heather Kelly, one of the developers on a panel on Monday asked a great question about game development that she hoped researchers could help answer: Why does money trump everything? The answer lies in the remarkably good 'fit' between the market and code, and in the existence of a lot of well-trained people who can find ways to exploit itAs countless companies found out, that's much easier said than doneFor a free VW, registered users may measure casual or novelty interest; whether this can be turned into long-term somehow paying users is a much different question
Along these lines, there's no reason to think that HH has 5% active users over 0.05% (not to hang this on Betsy; her suggested 5% was an arbitrary number)But using the concurrent population numbers Betsy cited for HH as a snapshot, between the US and UK there were about 20K online - at a 10-20% concurrency that makes for an overall active population of between 100-200K - or about 0.25-0.5% of the "total" population they claimIt's more likely that HH has an active population of about 150K or so between the US and UK, so double it for the rest of the world and say it's somewhere around 300KNot bad, but this is a drop in the bucket compared to the 40M claimed.